Autorenname: Corrado Manenti

Explore the role of sustainability in luxury—covering market drivers, innovative solutions, reputation risks, and best practices for brand executives in 2026.

Defining customer loyalty in luxury explores emotional drivers, exclusivity, behavioral types, and innovative engagement strategies for high-end brands.

Explore why niche positioning is essential in luxury marketing, its types, consumer psychology, key features, common mistakes, and practical applications.

Discover 7 actionable examples of experiential marketing for luxury brands. Learn how to create deeper emotional connections with high-net-worth clients.

Lifestyle branding essentials—learn core principles, psychological drivers, key elements, and common pitfalls for luxury and fashion brands worldwide.

Defining digital luxury for fashion brands and hotels—learn key characteristics, types, psychological impact, and actionable strategies for 2026.

Personalization in luxury builds emotional connection, loyalty, and exclusivity. Explore strategies, risks, and technologies for bespoke engagement.

Learn how lifestyle branding shapes luxury consumer engagement, types of lifestyle brands, key psychological drivers, and critical mistakes to avoid.

Explore the role of luxury brand ambassadors, types, key selection criteria, responsibilities, and risks for enhanced image and consumer engagement.

Luxury customer loyalty blends psychology and experience. Learn key loyalty types, drivers, challenges, and strategies for high-net-worth individuals.