{"id":7663,"date":"2026-04-17T08:16:18","date_gmt":"2026-04-17T07:16:18","guid":{"rendered":"https:\/\/www.corradomanenti.it\/influencers-drive-brand-value-high-end-fashion\/"},"modified":"2026-04-17T08:16:26","modified_gmt":"2026-04-17T07:16:26","slug":"influencers-drive-brand-value-high-end-fashion","status":"publish","type":"post","link":"https:\/\/www.corradomanenti.it\/de\/influencers-drive-brand-value-high-end-fashion\/","title":{"rendered":"How influencers drive brand value in high-end fashion"},"content":{"rendered":"<p>      <script type=\"application\/ld+json\">{\n    \"@type\": \"Article\",\n    \"image\": {\n        \"url\": \"https:\\\/\\\/csuxjmfbwmkxiegfpljm.supabase.co\\\/storage\\\/v1\\\/object\\\/public\\\/blog-images\\\/organization-5343\\\/1776391411746_Fashion-influencer-in-cafe-with-phone.jpeg\",\n        \"@type\": \"ImageObject\",\n        \"caption\": \"Fashion influencer in caf\\u00e9 with phone\"\n    },\n    \"author\": {\n        \"url\": \"https:\\\/\\\/corradomanenti.it\",\n        \"name\": \"Corradomanenti\",\n        \"@type\": \"Organization\"\n    },\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"headline\": \"How influencers drive brand value in high-end fashion\",\n    \"publisher\": {\n        \"url\": \"https:\\\/\\\/corradomanenti.it\",\n        \"name\": \"Corradomanenti\",\n        \"@type\": \"Organization\"\n    },\n    \"inLanguage\": \"en-US\",\n    \"articleBody\": \"Discover how luxury fashion brands can use influencer partnerships strategically to protect exclusivity, engage Gen Z buyers, and measure real brand impact.\",\n    \"description\": \"Discover how luxury fashion brands can use influencer partnerships strategically to protect exclusivity, engage Gen Z buyers, and measure real brand impact.\",\n    \"datePublished\": \"2026-04-17T02:10:52.516Z\"\n}<\/script><\/p>\n<hr>\n<blockquote>\n<p><strong>TL;DR:<\/strong><\/p>\n<ul>\n<li>Influencer marketing is crucial for engaging Gen Z luxury buyers and building brand relevance.<\/li>\n<li>Micro-influencers offer high engagement and authenticity, vital for luxury brand trust.<\/li>\n<li>Strategic restraint, including limited collaborations and exclusivity, can enhance luxury brand prestige.<\/li>\n<\/ul>\n<\/blockquote>\n<hr>\n<p>Luxury marketing executives have long treated influencer partnerships with suspicion, as if any association with social media personalities automatically cheapens a brand\u2019s heritage. That instinct is understandable, but the data tells a different story. <a href=\"https:\/\/www.supdeluxe.com\/en\/luxury-news\/role-influencer-marketing-luxury-brand-strategy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">86% of Gen Z luxury buyers<\/a> base purchasing decisions on influencer ratings, and this generation is already the fastest-growing segment in high-end fashion. Ignoring influencer strategy isn\u2019t protecting exclusivity. It\u2019s leaving your brand invisible to the consumers who will define the next decade of luxury spending. This guide breaks down exactly how to build influencer partnerships that amplify prestige rather than dilute it.<\/p>\n<h2 id=\"table-of-contents\" tabindex=\"-1\">Table of Contents<\/h2>\n<ul>\n<li><a href=\"#why-influencers-matter-in-high-end-fashion\">Why influencers matter in high-end fashion<\/a><\/li>\n<li><a href=\"#choosing-the-right-influencers%3A-micro%2C-macro%2C-and-beyond\">Choosing the right influencers: Micro, macro, and beyond<\/a><\/li>\n<li><a href=\"#collaboration-strategies-for-exclusivity-and-engagement\">Collaboration strategies for exclusivity and engagement<\/a><\/li>\n<li><a href=\"#managing-risks%3A-avoiding-dilution-and-scandals\">Managing risks: Avoiding dilution and scandals<\/a><\/li>\n<li><a href=\"#measuring-success%3A-kpis-and-learning-from-high-end-examples\">Measuring success: KPIs and learning from high-end examples<\/a><\/li>\n<li><a href=\"#a-new-perspective-on-influencer-strategy-for-luxury-fashion\">A new perspective on influencer strategy for luxury fashion<\/a><\/li>\n<li><a href=\"#take-your-luxury-brand's-influencer-strategy-to-the-next-level\">Take your luxury brand\u2019s influencer strategy to the next level<\/a><\/li>\n<li><a href=\"#frequently-asked-questions\">Frequently asked questions<\/a><\/li>\n<\/ul>\n<h2 id=\"key-takeaways\" tabindex=\"-1\">Key Takeaways<\/h2>\n<table>\n<thead>\n<tr>\n<th>Point<\/th>\n<th>Details<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Influencer impact on Gen Z<\/td>\n<td>Most young luxury buyers base purchase decisions on influencer recommendations.<\/td>\n<\/tr>\n<tr>\n<td>Micro-influencers drive engagement<\/td>\n<td>Smaller, highly-aligned influencers increase exclusivity and trust.<\/td>\n<\/tr>\n<tr>\n<td>Protect brand prestige<\/td>\n<td>Careful curation and risk management are essential to avoid brand dilution.<\/td>\n<\/tr>\n<tr>\n<td>KPIs for success<\/td>\n<td>Use advanced metrics like EMV and engagement\u2014not just reach\u2014to measure campaign value.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"why-influencers-matter-in-high-end-fashion\" tabindex=\"-1\">Why influencers matter in high-end fashion<\/h2>\n<p>Let\u2019s start with a question most luxury executives don\u2019t ask openly: what does aspiration actually look like in 2026? For decades, it meant editorial spreads, celebrity galas, and boutique windows on the Champs-\u00c9lys\u00e9es. Today, aspiration lives in a carefully curated Instagram feed or a YouTube haul video from someone who genuinely loves the brand.<\/p>\n<p>The shift is structural. Younger luxury consumers grew up with digital-native voices as their cultural compass. They trust a person they follow over a brand they see advertised. <a href=\"https:\/\/www.corradomanenti.it\/de\/influencer-marketing-luxury-fashion\/\">Influencer impact on luxury brands<\/a> has evolved from a novelty to a core driver of brand perception, especially for houses trying to attract Gen Z without alienating their legacy clientele.<\/p>\n<p>Here\u2019s what the numbers confirm:<\/p>\n<ul>\n<li>86% of Gen Z luxury buyers consider influencer ratings a crucial factor in their purchasing decisions<\/li>\n<li>Micro-influencers consistently generate 35% higher engagement than their macro counterparts<\/li>\n<li>Influencer content outperforms traditional advertising in emotional recall among audiences under 35<\/li>\n<\/ul>\n<p>The role influencers play goes beyond reach. They function as <strong>status validators<\/strong>. When a credible fashion voice is seen with a Bottega Veneta bag or wearing a Brunello Cucinelli sweater without being paid to say anything specific, it signals cultural relevance. That signal is worth more to a luxury brand than a full-page ad in a magazine that the same audience never reads.<\/p>\n<blockquote>\n<p>\u201cInfluencers no longer just promote products. For luxury audiences, they authenticate them. A well-placed partnership communicates that a brand belongs in today\u2019s cultural conversation, not just in its own history.\u201d<\/p>\n<\/blockquote>\n<p>Micro-influencers, specifically those with 10,000 to 100,000 followers in fashion or lifestyle niches, often drive the highest quality engagement. Their audiences are tight-knit and highly loyal. A recommendation from a trusted micro-influencer feels like advice from a knowledgeable friend rather than a celebrity endorsement, and that intimacy translates directly into brand trust for high-consideration purchases.<\/p>\n<h2 id=\"choosing-the-right-influencers-micro-macro-and-beyond\" tabindex=\"-1\">Choosing the right influencers: Micro, macro, and beyond<\/h2>\n<p>Not all influencer partnerships are built the same, and in luxury, the wrong choice can cost you far more than it gains. Understanding influencer typologies is the first step toward a disciplined selection process.<\/p>\n<table>\n<thead>\n<tr>\n<th>Influencer type<\/th>\n<th>Follower range<\/th>\n<th>Engagement rate<\/th>\n<th>Best use in luxury<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Nano<\/td>\n<td>1K to 10K<\/td>\n<td>Very high<\/td>\n<td>Hyper-local launches, community seeding<\/td>\n<\/tr>\n<tr>\n<td>Micro<\/td>\n<td>10K to 100K<\/td>\n<td>High<\/td>\n<td>Niche authenticity, brand storytelling<\/td>\n<\/tr>\n<tr>\n<td>Macro<\/td>\n<td>100K to 1M<\/td>\n<td>Moderate<\/td>\n<td>Reach campaigns, seasonal launches<\/td>\n<\/tr>\n<tr>\n<td>Celebrity\/Mega<\/td>\n<td>1M+<\/td>\n<td>Lower<\/td>\n<td>Global visibility, brand elevation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Micro-influencers yield 35% higher engagement than macro accounts, which makes them particularly powerful for luxury brands where depth of connection outweighs breadth of exposure. Reviewing <a href=\"https:\/\/www.corradomanenti.it\/de\/7-high-end-influencer-marketing-examples\/\">luxury influencer marketing examples<\/a> confirms that the most sophisticated campaigns typically combine two or three typologies rather than betting everything on one mega-name.<\/p>\n<p>Here\u2019s a step-by-step vetting process designed for luxury brand teams:<\/p>\n<ol>\n<li><strong>Define alignment first.<\/strong> Before looking at any metrics, map out your brand values. Every candidate must reflect those values in their organic content, not just in paid posts.<\/li>\n<li><strong>Audit the content history.<\/strong> Scroll back at least 12 months. Has this person ever promoted fast-fashion brands, discount retailers, or anything that contradicts your positioning?<\/li>\n<li><strong>Analyze the audience, not just the influencer.<\/strong> Request demographic data. If their audience skews toward the wrong age bracket or geography, high follower counts mean nothing.<\/li>\n<li><strong>Evaluate engagement quality.<\/strong> Comments matter more than likes. Genuine questions, personal stories, and brand-specific responses are signs of a real community.<\/li>\n<li><strong>Check for oversaturation.<\/strong> If an influencer is promoting five competing brands in one week, their endorsement of yours carries almost no weight.<\/li>\n<\/ol>\n<p>Pro Tip: Request a media kit and cross-reference it with third-party analytics tools. Follower count is the most manipulated metric in influencer marketing. Engagement rate and audience authenticity score are the numbers that actually predict performance for luxury campaigns.<\/p>\n<h2 id=\"collaboration-strategies-for-exclusivity-and-engagement\" tabindex=\"-1\">Collaboration strategies for exclusivity and engagement<\/h2>\n<p>Once you\u2019ve identified the right partners, the collaboration model itself determines whether your investment protects or erodes your brand equity. Luxury requires a fundamentally different playbook than mass-market influencer campaigns.<\/p>\n<p><a href=\"https:\/\/www.voguecollege.com\/articles\/madrid\/what-are-the-best-marketing-strategies-for-luxury-brands\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Seeding and experiences are preferred<\/a> over product loans, and giveaways should be avoided entirely to preserve exclusivity. The psychology behind this is sound: scarcity creates desire. When everyone can win a product, no one particularly wants it.<\/p>\n<p>Here are the collaboration formats that consistently perform best in luxury:<\/p>\n<ul>\n<li><strong>Private event invitations.<\/strong> Invite select influencers to exclusive previews, atelier visits, or behind-the-scenes experiences. The content they create feels earned, not purchased.<\/li>\n<li><strong>Long-term ambassador programs.<\/strong> A six-month or annual relationship builds genuine familiarity with your brand. One-off posts feel transactional and audiences notice.<\/li>\n<li><strong>Co-created limited editions.<\/strong> Give influencers creative input on a product or collection. This drives authentic advocacy because they have skin in the game.<\/li>\n<li><strong>Content rights agreements.<\/strong> Always negotiate the right to repurpose influencer-created content across your own channels. This extends the campaign\u2019s lifespan significantly.<\/li>\n<\/ul>\n<table>\n<thead>\n<tr>\n<th>Collaboration type<\/th>\n<th>Exclusivity impact<\/th>\n<th>Engagement potential<\/th>\n<th>Recommended for<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Event seeding<\/td>\n<td>Very high<\/td>\n<td>High<\/td>\n<td>New collections, heritage storytelling<\/td>\n<\/tr>\n<tr>\n<td>Ambassador program<\/td>\n<td>High<\/td>\n<td>Very high<\/td>\n<td>Brand identity reinforcement<\/td>\n<\/tr>\n<tr>\n<td>Limited-edition drop<\/td>\n<td>Very high<\/td>\n<td>Very high<\/td>\n<td>Hype creation, sell-through acceleration<\/td>\n<\/tr>\n<tr>\n<td>One-off gifting<\/td>\n<td>Low<\/td>\n<td>Moderate<\/td>\n<td>Low-risk testing only<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>For teams ready to go deeper, reviewing <a href=\"https:\/\/www.corradomanenti.it\/de\/influencer-partnerships-luxury-step-by-step\/\">luxury influencer partnership steps<\/a> provides a structured framework for negotiating and managing these formats at scale.<\/p>\n<p>Pro Tip: Always include a content rights clause in your influencer contracts. The best campaign content should live on your brand\u2019s platforms for months, not disappear from a personal feed after 48 hours.<\/p>\n<h2 id=\"managing-risks-avoiding-dilution-and-scandals\" tabindex=\"-1\">Managing risks: Avoiding dilution and scandals<\/h2>\n<p>Influencer partnerships carry real risks, and in luxury, the reputational downside is amplified. You\u2019re not just losing a campaign budget. You\u2019re potentially damaging decades of carefully constructed brand equity.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/csuxjmfbwmkxiegfpljm.supabase.co\/storage\/v1\/object\/public\/blog-images\/organization-5343\/1776391522668_image.jpeg\" alt=\"Brand manager reviews influencer campaign results\" title=\"How influencers drive brand value in high-end fashion\"><\/p>\n<p><a href=\"https:\/\/www.historyofluxury.com\/articles\/impact-influencers-luxury-brands-case-studies\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Brand dilution from overexposure, mismatched influencers, and social media scandals<\/a> are the three most common failure modes, and each one is avoidable with proper due diligence. Shorter social distance between brand and influencer can also reduce engagement, meaning overly familiar associations can actually lower perceived desirability.<\/p>\n<p>Watch for these five risk signals before signing any influencer contract:<\/p>\n<ul>\n<li>The influencer has recently worked with brands that directly conflict with your positioning<\/li>\n<li>Their content has sparked public controversy in the past 24 months<\/li>\n<li>Their audience\u2019s demographics don\u2019t match your target buyer profile<\/li>\n<li>Their posting frequency is so high that your campaign will be buried in noise<\/li>\n<li>They have no defined content niche, which means their endorsement lacks credibility<\/li>\n<\/ul>\n<p>For detailed case analysis of what can go wrong, the <a href=\"https:\/\/themarketer.blog\/the-role-of-influencers-in-luxury-marketing-hype-or-harm\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">risks of influencer marketing in luxury<\/a> are well-documented and instructive for any brand planning a partnership at scale.<\/p>\n<blockquote>\n<p>\u201cOverusing influencers in luxury is like reprinting a rare painting as a poster. The original loses value the moment everyone has a copy on their wall.\u201d<\/p>\n<\/blockquote>\n<p>Some brands choose a different path entirely. Herm\u00e8s, widely studied for its <a href=\"https:\/\/www.corradomanenti.it\/de\/luxury-brands-use-scarcity-drive-exclusivity\/\">luxury brand scarcity strategies<\/a>, largely avoids conventional influencer campaigns and still dominates the aspirational market. Their approach is a reminder that anti-marketing can itself be a powerful brand signal, and that the best <a href=\"https:\/\/www.corradomanenti.it\/de\/luxury-influencer-collaboration-examples\/\">luxury influencer risk examples<\/a> often involve knowing when to say no.<\/p>\n<h2 id=\"measuring-success-kpis-and-learning-from-high-end-examples\" tabindex=\"-1\">Measuring success: KPIs and learning from high-end examples<\/h2>\n<p>Without measurement, influencer investment is just spending money and hoping. Luxury brands need a disciplined performance framework that connects campaign activity to real brand outcomes, not just surface-level metrics.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/csuxjmfbwmkxiegfpljm.supabase.co\/storage\/v1\/object\/public\/blog-images\/organization-5343\/1776391843406_Infographic-linking-influencers-and-luxury-brand-value.jpeg\" alt=\"Infographic linking influencers and luxury brand value\" title=\"How influencers drive brand value in high-end fashion\"><\/p>\n<p><a href=\"https:\/\/www.businessoffashion.com\/case-studies\/marketing-pr\/influencer-marketing-reset-strategy-performance-case-study\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Treating influencer strategy as infrastructure<\/a> with data-driven KPIs, including earned media value, share of voice, and engagement rate, is the standard for brands that consistently outperform their competitors.<\/p>\n<p>Here\u2019s a structured approach to measuring what actually matters:<\/p>\n<ol>\n<li><strong>Set goals before launch.<\/strong> Define whether you\u2019re optimizing for awareness, consideration, or conversion. Each goal maps to different KPIs.<\/li>\n<li><strong>Track earned media value (EMV).<\/strong> EMV estimates the dollar equivalent of organic coverage generated by influencer content. It\u2019s a standard proxy for campaign ROI in fashion.<\/li>\n<li><strong>Measure share of voice.<\/strong> Monitor how much of the relevant online conversation your brand owns compared to competitors during and after the campaign.<\/li>\n<li><strong>Analyze engagement rate by post.<\/strong> A high total impression number with low engagement signals that the content didn\u2019t resonate, regardless of reach.<\/li>\n<li><strong>Run brand lift studies.<\/strong> For major campaigns, survey target audiences before and after to measure shifts in brand perception, purchase intent, and consideration.<\/li>\n<\/ol>\n<p>For a detailed look at building your measurement stack, <a href=\"https:\/\/www.corradomanenti.it\/de\/step-by-step-luxury-influencer-marketing\/\">influencer marketing KPIs<\/a> specific to luxury contexts provide a starting framework. Vanity metrics, such as follower growth or raw impressions, tell you very little about whether your brand equity is actually improving. Focus on the metrics that connect to real business outcomes.<\/p>\n<h2 id=\"a-new-perspective-on-influencer-strategy-for-luxury-fashion\" tabindex=\"-1\">A new perspective on influencer strategy for luxury fashion<\/h2>\n<p>Here\u2019s an uncomfortable truth most influencer agencies won\u2019t tell you: executing every best practice in this space can still make your brand look like everyone else. When every luxury house is doing the same micro-influencer seeding, the same event invitations, and the same ambassador programs, differentiation collapses.<\/p>\n<p>The most powerful luxury marketing move in 2026 might be knowing when <em>not<\/em> to use influencers at all. Brands like Herm\u00e8s demonstrate that scarcity over influencer hype is a legitimate and often superior strategy. When your brand is conspicuously absent from social media noise, that absence itself becomes a signal of elite positioning.<\/p>\n<p>The brands that will lead the next decade aren\u2019t the ones with the biggest influencer rosters. They\u2019re the ones with the clearest point of view about when a partnership elevates the brand versus when it simply fills a content calendar. Strategic restraint, deployed deliberately, is one of the most underused tools in luxury marketing today.<\/p>\n<h2 id=\"take-your-luxury-brands-influencer-strategy-to-the-next-level\" tabindex=\"-1\">Take your luxury brand\u2019s influencer strategy to the next level<\/h2>\n<p>Putting these principles into practice requires more than a checklist. It requires a strategic partner who understands both the psychology of luxury consumers and the mechanics of high-stakes influencer partnerships.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/csuxjmfbwmkxiegfpljm.supabase.co\/storage\/v1\/object\/public\/blog-images\/organization-5343\/1757070206926_corradomanenti.jpg\" alt=\"https:\/\/corradomanenti.it\" title=\"How influencers drive brand value in high-end fashion\"><\/p>\n<p>Corrado Manenti works with fashion and luxury brands to build influencer strategies that protect brand equity while accelerating growth. Whether you\u2019re refining an existing approach or building a partnership framework from the ground up, his consulting combines deep consumer psychology with hands-on luxury market experience. Explore <a href=\"https:\/\/www.corradomanenti.it\/de\/fashion-brand-growth-tactics-luxury-market\/\">luxury brand growth tactics<\/a> tailored for the high-end segment, and discover <a href=\"https:\/\/www.corradomanenti.it\/de\/examples-of-premium-branding-7\/\">premium branding examples<\/a> that illustrate what disciplined, prestige-first influencer strategy looks like in practice.<\/p>\n<h2 id=\"frequently-asked-questions\" tabindex=\"-1\">Frequently asked questions<\/h2>\n<h3 id=\"what-types-of-influencers-are-most-effective-for-luxury-fashion-brands\" tabindex=\"-1\">What types of influencers are most effective for luxury fashion brands?<\/h3>\n<p>Micro- and nano-influencers consistently deliver stronger engagement and a higher sense of authenticity for high-end audiences. Their smaller, more loyal communities respond to recommendations with far greater trust than they do to celebrity endorsements.<\/p>\n<h3 id=\"how-can-luxury-brands-protect-their-exclusivity-when-working-with-influencers\" tabindex=\"-1\">How can luxury brands protect their exclusivity when working with influencers?<\/h3>\n<p>Limit campaign volume, select partners whose content naturally reflects your brand values, and avoid giveaways entirely. Exclusivity is preserved when access feels earned, not distributed.<\/p>\n<h3 id=\"what-kpis-should-luxury-brands-use-to-measure-influencer-campaign-success\" tabindex=\"-1\">What KPIs should luxury brands use to measure influencer campaign success?<\/h3>\n<p>Prioritize earned media value, share of voice, and engagement rate as your core measurement pillars. These connect campaign activity to real brand lift rather than inflated impression counts.<\/p>\n<h3 id=\"are-there-luxury-brands-that-succeed-without-using-influencers\" tabindex=\"-1\">Are there luxury brands that succeed without using influencers?<\/h3>\n<p>Yes. Some brands like Herm\u00e8s have built enduring prestige by leaning into scarcity and deliberately avoiding conventional influencer campaigns, proving that strategic restraint can be just as powerful as active promotion.<\/p>\n<h2 id=\"recommended\" tabindex=\"-1\">Recommended<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.corradomanenti.it\/de\/blog-corrado-manenti\/\">Blog &#8211; Corrado Manenti<\/a><\/li>\n<li><a href=\"https:\/\/corradomanenti.it\/en\/influencer-marketing-luxury-fashion\">Influencer Marketing: Impact on Luxury Fashion Brands &#8211; Corrado Manenti<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Discover how luxury fashion brands can use influencer partnerships strategically to protect exclusivity, engage Gen Z buyers, and measure real brand impact.<\/p>","protected":false},"author":6,"featured_media":7664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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