Author name: Corrado Manenti

Learn how to analyze consumer behavior step-by-step to refine luxury marketing, increase engagement, and deliver effective experiences for premium audiences.

Discover how to personalize high-end marketing with expert strategies, from analyzing client psychology to delivering tailored luxury experiences step by step.

Explore the role of scarcity in luxury marketing. Understand psychological drivers, types of scarcity, real-world applications, risks, and best practices.

Comprehensive guide to the role of influencers in luxury marketing. Explore influencer types, digital strategies, brand alignment, and campaign risks.

Role of brand storytelling explained: strategies, psychological impact, luxury sector best practices, and common mistakes in this comprehensive guide.

Discover the top 7 luxury marketing trends 2025 and learn actionable strategies to elevate your premium brand in the global luxury sector.

Luxury digital marketing process explained: psychology-driven strategies, innovation, campaign workflow, and key risks. A comprehensive guide for premium brands.

Types of luxury marketing strategies explained with psychological approaches, digital innovations, and global best practices in this comprehensive guide.

Discover key innovation strategies for luxury brands. This guide covers market trends, technology, psychology-driven marketing, and practical applications.

Explore luxury branding strategies: heritage, experiential, and digital-first approaches. This comprehensive guide covers key distinctions and global best practices.