take your business to the next level

Creating value for the customer and for your business

Turn every visit into an unforgettable experience, deeply connecting customers to your brand

Product Design:

Instore Experience Design goes beyond the simple layout of the physical spaces of a shop, hotel or restaurant. It is the Art of creating engaging and memorable customer experiences that turn every visit into a meaningful interaction with the brand.

I work with management teams to define clear objectives and targeted strategies that turn every customer interaction into an opportunity for deep brand connection. Whether it is a new concept for a shop, a unique experience in a hotel, or a restaurant that wants to offer something more to its guests, my goal is to create experiences that not only sell products or services, but also tell stories and create lasting memories.

woman in white bathtub holding clear drinking glass

a multidisciplinary approach to create value

Our vision:

In the world of retail and hospitality, every interaction is an opportunity to create a unforgettable memory. We work closely with management teams to develop strategies that turn every touch point into a unique and aspirational experience.

aerial photography of white yacht on calm waters
black and silver wireless telephone beside black and silver table lamp on brown wooden table

My Method

My team and I design these multi-sensory and holistic experiencesusing neuromarketing principles and scientific theories to ensure that every detail contributes to building a lasting emotional bond between the customer and the brand. These are the fundamental principles that guide our work:


a dream

Each experience must make the customer dream, immersing him/her in a world that reflects the values and essence of the brand. The aim is to evoke deep emotions and desires, creating an emotional connection that goes beyond the simple business transaction.


Create Experiences

I use innovative technology and interactive design to engage all the senses. It's the details that count which is why every detail, from sound to fragrance, is taken care of to offer a complete sensory experience, making each visit unique and memorable.


The Client

The customer must feel special and unique. I offer customised solutions that allow customers to interact with the brand in a personal and meaningful way. Each interaction is designed to be relevant and tailored to the customer's needs.


Consistency and Authenticity

The experience must be consistent with the brand image and integrate seamlessly with other communication and sales platforms. I create a common thread linking the physical to the online, ensuring a fluid and coherent narrative.


Sustainability and profitability

I design environmentally friendly experiences using sustainable materials and energy efficient solutions. Sustainability is an integral part of brand value and an increasingly important element for customers.


Holistic Approach to KPIs

Each design is developed considering the interaction of all sensory and environmental elements, creating an overall experience that goes beyond the mere sum of its parts. This approach ensures that the overall experience is harmonious and engaging.

The Ideal Target for our Services

I work in synergy with luxury retailers, hotels, gourmet restaurants, premium shopping centres, fashion and lifestyle brands, wine and spirits producers, and luxury spas. We create personalised and memorable experiences that strengthen the emotional connection with customers, enhancing their loyalty and brand reputation.

Luxury and Boutique Retailers

We help luxury shops to create exclusive and personalised shopping experiences that reflect the high quality of the products, building customer loyalty and increasing sales with immersive technologies and designed shopping paths.

Luxury Hotels , Resorts, SPA

We differentiate hotels by offering unique experiences that enhance guests' stays, improving satisfaction and positive reviews through immersive environments and personalised services.

Gourmet and Fine Dining Restaurants

We enhance the dining experience with solutions that enrich brand perception and attract sophisticated customers, creating unique and customised atmospheres for every occasion.

Premium Shopping Malls

We design immersive shopping experiences that increase visitors' dwell time and spending, enhancing foot traffic with interactive paths and sensory activities.

Fashion and Lifestyle Brands

We create shops that reflect brand values and offer consistent and memorable shopping experiences, reinforcing brand identity and building customer loyalty with customised solutions.

Wine and Spirits Producers

We create tasting experiences and tours that enhance the history and quality of products, increasing brand loyalty and direct sales with engaging events and brand narratives.

we use a combination of anthropological tools and data-driven analysis:

Tools and Methodologies

To ensure that each project achieves maximum impact, we use a combination of advanced tools and innovative techniques.

Data-driven analysis allows us to collect and interpret valuable data on customer behaviour. We employ anthropological and ethnographic studies to gain an in-depth understanding of customers' expectations and cultural interactions.

In addition, the mystery guest method helps us to evaluate the customer experience objectively, while targeted training programmes ensure that staff and managers are always aligned with the brand vision.

Orange Fabric Sofa With Three Throw Pillows Near Black Potted Plant

Data analysis:

We collect and analyse data on customer behaviour, preferences and market trends. This allows us to develop strategies based on factual information and to measure the effectiveness of our solutions in real time.

Mystery Guest

We implement mystery shopping techniques to evaluate the customer experience from the consumer's point of view, identifying strengths and areas for improvement.

Staff and Manager Training:

We offer specific training programmes for sales staff and managers, ensuring that each team member is aligned with the brand vision and able to deliver excellent service.


We use ethnographic and anthropological studies to deeply understand customer behaviour and expectations, creating experiences that resonate at a deep, cultural level.

closeup photo of brown leaf near brown wooden frame

my multidisciplinary approach to create value for the company through the customer

My vision:

I believe that the luxury experience lies in the details. Every interaction between customer and brand must be a unique and memorable moment. My vision is to turn every space into an opportunity to create deep emotional connections, strengthening customer loyalty and enhancing brand reputation. Through innovative and customised solutions, my team and I work to elevate the customer experience, delivering tangible and lasting results.


Elevate your business with unique and memorable experiences!

Discover how we can transform your space into a memorable experience. Contact us today for a free consultation and start the journey to a new level of connection with your customers.

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