Porta il tuo brand oltre i confini del visibile
Creare connessioni neurologiche profonde che trasformano prodotti in esperienze indimenticabili
l Sensorial Branding non è decorazione. È neuroscienza applicata al marketing.
Sensorial Branding:
Il Sensorial Branding va oltre la semplice creazione di un logo accattivante o di un packaging elegante. È l’Arte di orchestrare un’identità multisensoriale completa che trasforma ogni punto di contatto con il brand in un’esperienza emotiva profonda e memorabile.
Collaboro con i team di marketing e product development per definire obiettivi chiari e strategie mirate che traducano l’essenza del brand in stimoli sensoriali calibrati e coerenti. Ogni senso diventa un canale di comunicazione: dal signature scent che attiva memorie istantanee, alla texture che comunica qualità prima ancora che il cliente legga l’etichetta, dal sound logo che crea riconoscimento immediato, ai colori che innescano le emozioni desiderate.
a multidisciplinary approach to create value
Our vision:
In the world of retail and hospitality, every interaction is an opportunity to create a unforgettable memory. We work closely with management teams to develop strategies that turn every touch point into a unique and aspirational experience.
My Method
My team and I design these multi-sensory and holistic experiences, utilizzando principi di neuromarketing e teorie scientifiche per garantire che ogni dettaglio contribuisca a costruire un legame emotivo duraturo tra il cliente e il brand.
Che si tratti di un brand di lusso che cerca di comunicare esclusività attraverso il tatto di un packaging, di un’azienda food che vuole distinguersi attraverso un’esperienza gustativa unica, o di un brand di hospitality che desidera creare una firma olfattiva inconfondibile, il mio obiettivo è progettare ecosistemi sensoriali che non solo differenzino il prodotto, ma che creino legami emotivi indissolubili con i consumatori.
Perché nel mercato saturo di oggi, dove la vista è bombardata da migliaia di stimoli al giorno, sono gli altri sensi a creare la vera differenziazione. E sono le emozioni multisensoriali a trasformare clienti occasionali in brand advocate appassionati.
Ecco i principi fondamentali che guidano il nostro lavoro:
01
Create
a dream
Each experience must make the customer dream, immersing him/her in a world that reflects the values and essence of the brand. The aim is to evoke deep emotions and desires, creating an emotional connection that goes beyond the simple business transaction.
02
Create Experiences
I use innovative technology and interactive design to engage all the senses. It's the details that count which is why every detail, from sound to fragrance, is taken care of to offer a complete sensory experience, making each visit unique and memorable.
03
The Client
centre
The customer must feel special and unique. I offer customised solutions that allow customers to interact with the brand in a personal and meaningful way. Each interaction is designed to be relevant and tailored to the customer's needs.
04
Consistency and Authenticity
The experience must be consistent with the brand image and integrate seamlessly with other communication and sales platforms. I create a common thread linking the physical to the online, ensuring a fluid and coherent narrative.
05
Sustainability and profitability
I design environmentally friendly experiences using sustainable materials and energy efficient solutions. Sustainability is an integral part of brand value and an increasingly important element for customers.
06
Holistic Approach to KPIs
Each design is developed considering the interaction of all sensory and environmental elements, creating an overall experience that goes beyond the mere sum of its parts. This approach ensures that the overall experience is harmonious and engaging.
The Ideal Target for our Services
I work in synergy with luxury retailers, hotels, gourmet restaurants, premium shopping centres, fashion and lifestyle brands, wine and spirits producers, and luxury spas. We create personalised and memorable experiences that strengthen the emotional connection with customers, enhancing their loyalty and brand reputation.
Luxury and Boutique Retailers
We help luxury shops to create exclusive and personalised shopping experiences that reflect the high quality of the products, building customer loyalty and increasing sales with immersive technologies and designed shopping paths.
Luxury Hotels , Resorts, SPA
We differentiate hotels by offering unique experiences that enhance guests' stays, improving satisfaction and positive reviews through immersive environments and personalised services.
Gourmet and Fine Dining Restaurants
We enhance the dining experience with solutions that enrich brand perception and attract sophisticated customers, creating unique and customised atmospheres for every occasion.
Premium Shopping Malls
We design immersive shopping experiences that increase visitors' dwell time and spending, enhancing foot traffic with interactive paths and sensory activities.
Fashion and Lifestyle Brands
We create shops that reflect brand values and offer consistent and memorable shopping experiences, reinforcing brand identity and building customer loyalty with customised solutions.
Wine and Spirits Producers
We create tasting experiences and tours that enhance the history and quality of products, increasing brand loyalty and direct sales with engaging events and brand narratives.
utilizziamo una combinazione di strumenti antropologici e di analisi data-driven per costruire esperienze multisensoriali
Tools and Methodologies
To ensure that each project achieves maximum impact, we use a combination of advanced tools and innovative techniques.
Data-driven analysis allows us to collect and interpret valuable data on customer behaviour. We employ anthropological and ethnographic studies to gain an in-depth understanding of customers' expectations and cultural interactions.
In addition, the mystery guest method helps us to evaluate the customer experience objectively, while targeted training programmes ensure that staff and managers are always aligned with the brand vision.
Data analysis:
We collect and analyse data on customer behaviour, preferences and market trends. This allows us to develop strategies based on factual information and to measure the effectiveness of our solutions in real time.
Mystery Guest
We implement mystery shopping techniques to evaluate the customer experience from the consumer's point of view, identifying strengths and areas for improvement.
Staff and Manager Training:
We offer specific training programmes for sales staff and managers, ensuring that each team member is aligned with the brand vision and able to deliver excellent service.
Psycho-Anthropology:
We use ethnographic and anthropological studies to deeply understand customer behaviour and expectations, creating experiences that resonate at a deep, cultural level.
my multidisciplinary approach to create value for the company through the customer
My vision:
I believe that the luxury experience lies in the details. Every interaction between customer and brand must be a unique and memorable moment. My vision is to turn every space into an opportunity to create deep emotional connections, strengthening customer loyalty and enhancing brand reputation. Through innovative and customised solutions, my team and I work to elevate the customer experience, delivering tangible and lasting results.
YOUR CUSTOMERS DESERVE IT, YOU DESERVE IT
Elevate your business with unique and memorable experiences!
Discover how we can transform your space into a memorable experience. Contact us today for a free consultation and start the journey to a new level of connection with your customers.
