Nom de l’auteur/autrice :Corrado Manenti

Luxury clienteling explained: core principles, key practices, technology integration, risks, and essentials for brands. Comprehensive guide for 2024.

Comprehensive guide to fashion industry consumer behavior: explore consumer psychology, purchase drivers, luxury market trends, and digital impact.

Discover 7 luxury influencer collaboration examples and learn actionable strategies to elevate your brand’s presence and engagement in the premium market.

Unlock the luxury buyer psychology workflow with actionable steps to enhance premium brand perception, drive sales, and elevate client experiences.

Luxury influencer marketing guide covering strategies, selection criteria, campaign execution, risks, and ROI for premium fashion and lifestyle brands.

Luxury consumer behavior explained: key motivations, psychological drivers, segmentation types, and practical implications for premium brands in one comprehensive guide.

Customer journey in luxury explained: discover key touchpoints, psychology-driven strategies, digital innovation, risk factors, and industry best practices.

Nella moda il posizionamento è una silhouette prima che un enunciato. Corrado Manenti, consulente marketing luxury, dà il percorso in 8 passi per posizionare un brand di moda di alta gamma: il nucleo che non si tocca, la silhouette tradotta in parametri fisici, il livello del tatto, la calibrazione del segno sulla Luxury Maturity Curve e il test della silhouette per verificare.

Master the stepwise luxury rebranding process with actionable steps to elevate your brand, improve positioning, and verify lasting impact in luxury markets.

Guida completa 2026 ai loyalty program luxury con il framework proprietario del libro Il Codice del Lusso: 7 idee declinate per Cliente Ricorrente vs Cliente Aspirazionale, gli Exit Barriers Emotivi, il caso speciale di chi non tornerà per 10 anni, perché le carte punti falliscono nel luxury.