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The real challenge of becoming a designer is not to create a collection, it is to sell it There is a moment in every designer's life where dreams and expectations of success brutally meet reality and the market: we are talking about the moment of selling. One of the most critical things, regardless of the industry or [...]

INNOVATING TO SURVIVE [HOW TO WIN THE ETERNAL BATTLE OF EVERY SEASON TO NOT BECOME A COMMODITY] We live in a complex world, there are those who speak of consumption crises shrinking macroeconomic scenarios, and it is in front of everyone's eyes that the market has changed a lot globally in the last ten years. In

I happened to read this article in La Repubblica which raises the age-old issue of the lack of new generations of seamstresses (as well as pattern makers). Paradoxically, in Italy we have some of the best fashion schools in the world that every year churn out dozens of (hopefully) promising young stylists. In this article I explain my personal difference between