Author name: Corrado Manenti

Discover how Gucci and Louis Vuitton use product storytelling to drive a 30% engagement lift and build lasting loyalty with high-net-worth consumers.

Learn how luxury fashion brands can use co-branding to grow brand equity, reach new audiences, and avoid the pitfalls that erode prestige. A strategic guide for brand managers.

Discover how luxury fashion brands can use influencer partnerships strategically to protect exclusivity, engage Gen Z buyers, and measure real brand impact.

Discover expert tips to elevate premium customer experience for luxury brands, from hyper-personalization and graduated exclusivity to multi-sensory design and ethical loyalty strategies.

Il metodo operativo per progettare un’esperienza di lusso, spiegato da Corrado Manenti, consulente marketing luxury: le 6 decisioni della preparazione, i 4 movimenti dell’esecuzione (soglia, rallentamento, tre picchi, consegna), i ruoli — incluso il responsabile del silenzio — e le metriche con il loro orizzonte. Framework dal libro Il Codice del Lusso.

Discover how bespoke marketing blends AI, behavioral data, and consumer psychology to drive loyalty and engagement for luxury and fashion brands.

Discover 5 evidence-backed content marketing strategies for luxury fashion brands to boost consumer engagement, drive sales, and protect brand equity.

Discover top psychology-driven lead generation tactics for luxury fashion brands. Learn how emotional triggers, VIP clienteling, and psychographic CRM convert high-net-worth clients.

A step-by-step luxury fashion marketing guide covering brand positioning, storytelling, exclusivity, influencer partnerships, and performance measurement for marketing executives.

Use this step-by-step fashion marketing strategy checklist for 2026 to audit your brand foundation, execute high-impact tactics, and measure results across every luxury tier.