Can the use of influencers negatively influence brand perception?
Gianluca Vacchi For F**K Project and Vittorio Sgarbi For Sartoria Tramarossa
Can the use of influencers negatively influence brand perception? Read More »
The real difference between Tailor and Stylist
I happened to read this article in La Repubblica which raises the age-old issue of the lack of new generations of seamstresses (as well as pattern makers). Paradoxically, in Italy we have some of the best fashion schools in the world that every year churn out dozens of (hopefully) promising young stylists. In this article I explain my personal difference between
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From Influencer to Stylist?
Come un Influencer può diventare lo stilista della propria marca? Oggi stavo leggendo un articolo su PambiancoNews che parlava di come la modella e presentatrice tv inglese Alexa Chung abbia lanciato con successo il suo brand di abbigliamento. Il passaggio da Influencer a Content Creator (e Imprenditori) come il termine si è evoluto e sono nate
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