Marketing Fashion

Discover how digital innovation drives luxury brand growth, enhances customer experience, and maintains exclusivity through strategic technology adoption.

Un posizionamento è tale solo se contiene una rinuncia. Corrado Manenti, consulente marketing luxury, spiega cos’è il posizionamento high-end, i 4 assi su cui si decide davvero (valuta, accesso, ampiezza, tempo), come si scrive un enunciato in 4 parti, i due test per verificarlo e dove passa il confine con il premium.

Discover 7 psychology-based branding tips for fashion and luxury marketers. Learn how consumer psychology drives engagement, loyalty, and brand prestige.

Discover why loyalty drives luxury brand success. Learn psychology-backed strategies to boost engagement, increase revenue, and build lasting customer relationships in premium markets.

Discover how anticipatory service, scarcity psychology, and cultural intelligence transform luxury customer experience to drive emotional loyalty and premium positioning.

Discover premium brand positioning strategies for fashion and luxury brands. Learn frameworks, implementation tactics, and expert tips to justify premium pricing.

Discover the top digital trends in fashion 2025 for luxury brands. Learn how AI, phygital experiences, blockchain, and sustainability drive growth and engagement.

La moda è l’unico settore del lusso che ogni sei mesi deve smentire sé stesso, e nel 2026 il mercato dell’usato ha reso il paradosso pubblico. Corrado Manenti, consulente marketing luxury, analizza cosa è cambiato davvero e sei direzioni strategiche concrete: nucleo fisso, presidio dell’usato, riparazione come argomento, architettura di linea, persone, irreversibilità.

Discover how heritage drives 15-25% price premiums in luxury branding. Learn evidence-based strategies to leverage brand history for enhanced prestige and loyalty.

Discover proven guest engagement tactics that elevate luxury brand loyalty in 2026. Learn criteria for selecting strategies, personalization techniques, omnichannel integration, and AI-empowered service approaches.