Author name: Corrado Manenti

Discover why storytelling drives sales in luxury. Explore psychological triggers, real-world brand strategies, common mistakes, and best practices.

Master effective storytelling for luxury with this comprehensive guide—covering heritage, emotional narrative, craftsmanship, digital strategies, personalisation and immersive experience.

Guida 2026 al luxury e-commerce di Corrado Manenti, consulente marketing luxury. Perché lo schermo attiva due sensi su cinque, come si traduce il tatto invece di simularlo, quale frizione costruisce valore e quale lo distrugge, perché la consegna è l’unico camerino disponibile e cosa misurare al posto del conversion rate. Framework dal libro Il Codice del Lusso.

La customer experience nel lusso spiegata da Corrado Manenti, consulente marketing luxury: perché un servizio impeccabile e dimenticabile è un servizio fallito, le 4 fasi del ciclo, i tre picchi e la chiusura, la mappa di dove avviene il Pre-possesso settore per settore, l’Accoglienza Informativa e le metriche che sostituiscono NPS e customer satisfaction.

Luxury customer experience explained: discover core principles, psychological drivers, personalization strategies, and mistakes to avoid in this essential guide.

Luxury consumer loyalty hinges on psychology, personalized experiences, brand heritage, innovation, and emotional engagement. Explore key drivers and pitfalls.

Discover how to optimize luxury sales funnel for premium brands in this step-by-step guide. Boost conversions and elevate your luxury customer experience.

Why reputation is crucial in luxury: Explore brand trust, psychological influence, crisis impact, and digital-era dynamics for premium positioning.

Discover 7 powerful examples of fashion marketing, including experiential campaigns and digital innovation, with actionable strategies for luxury and premium brands.

Discover the top influencer marketing platforms with our expert comparison of 7 leading tools to enhance your marketing strategy in 2025.